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Matt Isabella – The Choice Guy, Stay Tuned...

Smart Choices.
Real Results.
No Excuses.

Failure isn’t the enemy —it’s the best teacher you’ll ever have. 

His book, You Are NOT Special: A Manual for Making Better Choices, challenges conventional wisdom and provides a no-nonsense approach to navigating life and business with clarity and confidence.

Podcast Coming Soon

Matt Isabella is a speaker, author, and business strategist helping individuals and organisations rethink success through bold, data-driven decision-making.

Speaking  |  Consulting  |  The Book  |  Comedian

  • Please check out some the amazing journals below which have inspired my thinking and my life.

    1. Lerner, J. S., Li, Y., Valdesolo, P., & Kassam, K. S. (2015). Emotion and decision making. Annual Review of Psychology, 66, 799–823. https://doi.org/10.1146/annurev-psych-010213-115043
       

    2. Forstmann, B. U., Ratcliff, R., & Wagenmakers, E. J. (2016). Sequential sampling models in cognitive neuroscience: Advantages, applications, and extensions. Annual Review of Psychology, 67, 641–666. https://doi.org/10.1146/annurev-psych-122414-033645
       

    3. Rangel, A., Camerer, C., & Montague, P. R. (2008). A framework for studying the neurobiology of value-based decision making. Nature Reviews Neuroscience, 9(7), 545–556. https://doi.org/10.1038/nrn2357
       

    4. Vassena, E., Deraeve, J., & Alexander, W. H. (2020). Predicting motivational outcomes from midcingulate cortex. Cognitive, Affective, & Behavioral Neuroscience, 20, 379–392. https://doi.org/10.3758/s13415-020-00772-z
       

    5. Peterson, J. C., Bourgin, D. D., Agrawal, M., Reichman, D., & Griffiths, T. L. (2021). Using large-scale experiments and machine learning to discover theories of human decision-making. Science, 372(6547), 1209–1214. https://doi.org/10.1126/science.abe2629
       

    6. Glimcher, P. W. (2011). Understanding dopamine and reinforcement learning: The dopamine reward prediction error hypothesis. Proceedings of the National Academy of Sciences, 108(Supplement 3), 15647–15654. https://doi.org/10.1073/pnas.1014269108
       

    7. Shadlen, M. N., & Kiani, R. (2013). Decision making as a window on cognition. Neuron, 80(3), 791–806. https://doi.org/10.1016/j.neuron.2013.10.047
       

    8. Lee, D., Seo, H., & Jung, M. W. (2012). Neural basis of reinforcement learning and decision making. Annual Review of Neuroscience, 35, 287–308. https://doi.org/10.1146/annurev-neuro-062111-150512
       

    9. Dayan, P., & Daw, N. D. (2008). Decision theory, reinforcement learning, and the brain. Cognitive, Affective, & Behavioral Neuroscience, 8(4), 429–453. https://doi.org/10.3758/CABN.8.4.429
       

    10 O'Doherty, J. P., Cockburn, J., & Pauli, W. M. (2017). Learning, reward, and decision making. Annual Review of Psychology, 68, 73–100. https://doi.org/10.1146/annurev-psych-010416-044216

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